The pink flannel flower is an uncommon perennial plant to find in the wild, and even less commonly found as a garden plant due to the rarity of commercially available seed. It naturally grows in damp eucalypt forests from the Blue Mountains to the Southern Highlands of NSW, growing well only after a fire year followed by good follow up rains.

It likes a well drained soil, sunny to part shade. Can also be container grown. Seed germination is the same for Actinotus helianthii, they both need smoke treatment after sowing, and damp but not too wet conditions.